Throughout the years, eCommerce businesses have used dozens of various techniques and strategies to promote. Digital marketing is constantly evolving though, and changes to search engine optimization or marketing channels are not surprising. Content marketing trends do not stay in place but develop in the same way as the way people shop online changes.

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At one point, your existing customers are not enough - you need more. Online retailers need to turn their website visitors into new customers to stay afloat. Of course, knowing your target audience is the core of everything, but how exactly can you use that knowledge to benefit your business? What eCommerce marketing tactics should you execute?

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There are many proven marketing strategies and useful tips that can help you grow your eCommerce business. If you want to learn something new, I encourage you to continue reading.

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8 Tips To Include in Your eCommerce Sales Strategy

Organic growth is very important for any online business. Improve your eCommerce sales strategy by introducing new digital marketing efforts and expanding your conversion rates.

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Encourage the target audience to return to your online store and make repeat purchases. These 8 tips can also help you ensure the eCommerce success of your online store and help you with customer acquisition.

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Implement digital currency payments in your eCommerce business

In the past decade, cryptocurrencies have become a hit. Bitcoin, one of the most popular digital currencies, can be accepted by businesses as a payment for their products or services. Implementing crypto payments in your online shop can bring you more customers, especially international ones, as the hassle of currency conversion is avoided.

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Even if you only sell locally, it can still prove beneficial for you, as cryptocurrency transactions get lower transaction fees from the payment processors. They are also recorded on a publicly accessible ledger, so the risk of fraud is minimal.

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Offer flexible and fast shipping options

It's nothing new that customers expect the fastest and most affordable shipping options possible. Did you know that according to a survey done by ShipBob only 24% of brands do not offer free shipping at all? A solid shipping strategy is as important as any other - if you aim for long-term success, remember your customers might choose the competition if they offer a similar product but with better shipping options. Some things you might consider are reducing shipping costs, offering shipment to new countries or areas or a choice of different shipment services.

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Upsell and cross-sell your products

Have you ever been tempted by an offered upgrade to a product or service you were purchasing? Your customers surely have been in such situations - and strategic upselling can be highly beneficial. Selling an additional product increases the average order value, and while more expensive, it often makes the customers feel they got a better deal for their money.

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Cross-selling is about complementing the customer's purchase with accessories or additional products that will enhance the usage of the main one. For example, you can offer a discounted mug set as an addition to a coffee maker.

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Neither upselling nor cross-selling hurts the original purchase, so even if the buyer decides not to get an upgrade or the additional item, it won't negatively impact your sales. Properly chosen complimentary products relevant to the main purchase are great to entice buyers to buy more. For example, batteries are an excellent cross-sell item for things that do not come with them.

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If you keep it personal and effectively choose what goes with which product, you can highly boost your sales and retain customer loyalty.

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Make your online store environmentally friendly

Not only physical stores can change their environmental impact. Going green is not only good for our planet, but it can also be beneficial for your eCommerce brand. By reducing the waste produced, reusing packaging and improving your recycling efforts, you can show your target customers that your company is responsible and eco-friendly.

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You can make going green a part of your social media marketing, asking potential customers about their opinion on such issues and encouraging environmentally conscious online shopping. You can even gain some new customers - many people choose only to buy from responsible sellers, and the customer experience can be vastly improved with simple actions like choosing biodegradable packaging instead of plastic bubble wrap. Ecommerce brands need to be careful though, so as not to be accused of greenwashing.

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68% of American internet users deemed product sustainability an important factor in their online shopping.

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Take Part in Major Online Shopping Events

Black Friday and Cyber Monday are two of the most important days for nearly every online store. Even though it started in the US, it has now spread over the entire world, enticing people to visit online stores in search of sales and discounts.

The increase in eCommerce sales revenue during Black Friday and Cyber Monday is reported to be 240% and 380%, respectively. In this time of increased online sales, every eCommerce business must adjust to the customers' expectations. If your competition participates in the major shopping events, they are likely expanding their customer base and getting more sales than those who don't.

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Yes, of course, Remember that up to 66% of online consumers expect free shipping on all their purchases.

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Set up a conversational AI (chatbots, automated e-mail answers)

Hiring people to work in your store's customer service 24/7 would be very expensive and especially difficult for smaller companies. Fortunately, some services can take care of that for you - from basic chatbots and automated e-mail responses to sophisticated, conversational AI.

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Setting up a bot to answer the customer's messages is great, especially if you see many sales happening in the less usual hours. Potential paying customers want to be able to shop at any time of the day (they might also be in another time zone), and the faster they get answers to their questions, the better.

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Integrate social media

Social media are a must-have today. A social media eCommerce strategy can help you raise brand awareness and engage with your target audience. What is more, they can also draw numerous new sales. Think of social media as a form of advertising but also as a channel to connect with potential buyers.

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Many companies include social media marketing efforts in their strategies. Many eCommerce customers use Facebook, YouTube, Instagram and other websites to connect with their friends and to follow pages and channels that they like - allow your loyal customers to connect with you on social media platforms too!

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Run abandonment recovery strategies

Cart and checkout abandonment are amongst the biggest issues for an eCommerce store. A study done by Statista shows that in March 2020, an average of 88% of online orders were abandoned without completion. What to do if there are a lot of shopping sessions that do not end with a purchase? How to entice potential customers to buy the product instead of leaving your online store? The answer is: reward customers in some way.

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Fortunately, multiple marketing tactics can help reduce your online store's abandonment. The most important thing you need to learn is the reasons for the abandonment - for example, people might leave the website when they see they need to register to finish the purchase or the payment process is too complicated. If that's the case, simply making the website easier to navigate could do wonders. You can also generate e-mails that will be automatically sent to those who abandon their cart, maybe send them a discount or some special offer for returning.

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Grow your online sales and make your eCommerce store even better

You can probably see areas for improvement for your eCommerce site already. It does not matter if you're new to this business or have been present there for years - a proper eCommerce marketing strategy can benefit you greatly. Prioritize the improvements, and you will see the results in no time.

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Strong strategies are needed for organic growth and higher sales, as to acquire and retain customers, you need to do more than offer good deals. We hope these eight tips provided above can inspire you and help your eCommerce store grow.

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