Art and online business go hand in hand  

Ever since the pandemic and worldwide lockdowns hit, there has been a significant increase in online purchasing. As thousands of consumers resorted to buying things online, an increasing number of eCommerce websites began to appear and gain huge numbers of new site visits.  

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There is a high possibility that the trend will stay for many years, so setting up a user-friendly eCommerce store sounds like a great, profitable idea. Many eCommerce platforms make it easy to set up your eCommerce website, and it has never been easier just to start selling online - but besides setting up a business page, you must also have a plan to make the consumer know you are better than the competition.  

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According to official Google research, users form their opinions on the visual aspect of a website in just 17 milliseconds. If you want your eCommerce store to flourish, make sure you pay attention to the visual side of it. Consumers visiting your shop not only want a smooth checkout process and excellent customer support but also to make decisions based on how your online store looks and what its content is. In this article, I will look at Internet artists and how they may improve even the best eCommerce platforms.  

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Beautiful design makes online shopping better  

Can engaging animations or beautiful visuals actually boost sales for your online store? Studies show that people are more likely to buy something on an eCommerce website with an aesthetically pleasing design. You can improve the customer experience in your online business by hiring artists to develop great visual material for your website. Many different creators can be found online, and all of them can help you in their own way, as I will discuss in the further parts of the article.  

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Cooperation with global artists can also help you with customer retention - people like to shop at places that support their favourite performers and artists, and it may entice some of them to return to your store. Internet users follow a wide range of creators, from graphic designers and illustrators to musicians and comedians.  

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Customers view the vendors as more creative and trustworthy if their web pages are appealing, and thus are more likely to trust them. Collaboration with influencers and other internet personalities can also help increase a seller's visibility and perceived significance on the market. This can help your website look more credible to new customers, too.  

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Ecommerce, artists, and customer experience  

Want to make the customer journey more pleasant for your future clients? Whatever eCommerce platform you pick, there will almost certainly be numerous options for website personalization.  

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Making your eCommerce website more visually appealing while also supporting an artist or entertainer also makes you appear friendlier to its users - it creates an image of a "patron of the arts" of sorts, which will likely make art lovers like you more. Having a clear, professionally designed page is crucial, as the look of the online store affects the eCommerce user experience.  

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People are likely to quit the purchasing process and go for a competitor selling the same products if your website has a disorganised layout, inadequate design, and no specific directions on what to do in sight. By getting aesthetically satisfying UI elements from a professional graphic designer you can ensure this never happens. You may also utilise digital art to make your store more appealing, enticing users to spend more time browsing the website. Some artists specialise in creating content for eCommerce especially because of that.  

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Such cooperation can help you build a positive image and increase customer retention, raise customer loyalty, boost sales, and make your eCommerce website more appealing to the target audience. How? I will delve into it more in the next paragraphs.  

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Artists and entertainers can help your online store - but how?  

It is simple, you have a website with a shop already set up, so you need people to visit it and buy the products listed there. Artists and entertainers also look for more exposure - and you can use it to your advantage, especially those that have a large number of followers on their YouTube channel or Facebook page. Many of them offer their services and content for reasonable prices, so it does not have to be expensive!  

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Bringing new customers through artist collaboration  

A talented graphic designer can completely transform an eCommerce platform and change the customer experience. Professionally recorded music by an Internet musician can serve as an excellent backdrop for promotional videos. You can even request an online entertainer to mention your company in one of their videos.

Using content from someone who has a fanbase can bring their followers to your eCommerce website and turn them into customers. It works both ways, so the artist also can gain new fans when people seeing their art on your website decide to see more of their works.  

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While artists sometimes have a custom domain for their works, influencers are usually found on social media - you can find them on social media platforms such as Facebook, TikTok, YouTube and even LinkedIn. There are also websites made specifically for creators, like Behance, DeviantArt and CGSociety. Instagram is a great place to find influencers and future brand ambassadors who can help your eCommerce website attract more customers.  

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Promoting your online shop on social media  

Influencers are especially open to collaborations and promotional efforts. Collaboration with one of them could be incorporated into your marketing strategy. Furthermore, influencer marketing is now a distinct branch of online marketing, and it is regarded as one of the most effective channels overall.  

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A lot of Internet entertainers promote online shopping on websites they have a deal with. Sometimes it needs a financial investment, but sometimes they do it in exchange for a product or discount. Internet users love the content created by Internet personalities for social media platforms, as evidenced by the sheer number of influencers online. It is a fantastic option to bring new customers to your online store directly from the influencer's channel or profile.  

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You could place some of their content on your website in a form of a short video or an advertisement, saying something along the lines of "this famous influencer loves to shop online". A YouTuber or an Instagram influencer might work to advertise your products by providing other users with a special discount code.

In 2019, an Influencer Marketing Benchmark Report claimed that "for every $1 spent on influencer marketing campaigns, a marketer can expect an average return of $18". It is a good reason to dive deeper into the area of brand advocates.  

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User-generated content as a marketing strategy  

User-generated content is another great idea to make the eCommerce user experience better for your potential customers. Let your artistically-inclined clients create some of your website content. People enjoy being creative, especially when there is a prize to be won - you can consider holding a contest on your social media, for instance, to make an entertaining video featuring some of your products, and offer a discount code for the winner. Consumer-generated content is something both big and small businesses can utilize to sell products.  

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Another excellent social media strategy is to share user-generated photographs and videos. A customer of yours may take some product images of what they bought and post them to their Instagram, Facebook or Pinterest along with a recommendation and a website link. Perhaps they could record a video review of an item purchased from your online store? Consumers are increasingly relying on that kind of content when making shopping decisions, and if the person producing such material is a well-known Internet creator, the number of new visits to the business website can skyrocket.  

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Freebies for an eCommerce site: how to make use of them?  

Everyone in the eCommerce business knows that you can promote your online store through email marketing. But did you know that graphics in emails drive click-through rates? Yes - the times of plain, boring, text-based marketing mail are long gone (and unlikely to return)! Images, infographics, and even animations and videos might attract the attention of someone who would otherwise scroll past or delete the message.  

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An interesting idea would be to include a free gift in your marketing emails. Freebies are physical or digital products that are distributed to consumers for free as promotional items. It enhances the client's attraction to a certain brand and can generate leads by attracting new consumers. After all, who does not enjoy getting free items? Just remember to always choose relevant content.  

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If your online store specialises in a specific product, you can send the buyers something to go with it. For example, if your business focuses on selling audio equipment such as headphones, you can offer your customers a free song by a music artist with whom you collaborate. Do you sell backpacks and suitcases on your website? An access to exclusive video from an influencer discussing their top safe travel tips could be a perfect matching freebie here.  

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Does creative content really change that much for an online store?  

This type of partnership can improve the eCommerce user experience and change a standard store into something more eye-catching and engaging. A good eCommerce UX establishes credibility and demonstrates that you care about your customers' opinions not only on the goods they purchase but also on the entire shop website and your business marketing strategies.  

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Even the most basic WordPress site benefits greatly from beautiful graphics made by a skilled artist. Simple eCommerce and huge corporations alike can benefit from using art and entertainment to promote.  

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Artists and entertainers can help you tell your brand's story and make your products more appealing to potential customers. Their target audience can become yours, therefore reaching much more people, including users who would otherwise not find your shop. This, in turn, can generate leads and drive sales.  

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Almost half of the consumers rely on influencers and Internet personalities to make purchasing decisions - and that figure alone is reason enough to include influencer marketing in your promotional strategy.  

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You want to use what is appealing to the consumers, so study the trends, and learn about your target personas and what they like. Evidently, Middle-aged, male customers will be more impressed by your connection to different kinds of entertainers and artists than young women.  

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Make sure your eCommerce website uses only what is relevant and adequate, and it should work. The impression you make on your customers and the eCommerce UX your website provides are extremely important and for a seamless user experience, you need to ensure you know what creators to cooperate with to make them happy.  

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Overall, attracting potential customers to your store website, encouraging repeat purchases, building customer loyalty and engaging the audience are just some of the advantages of working with Internet content creators of all kinds. Investing in such relationships can greatly benefit your firm.  

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